Resources Library by ANA

Building universal brand equity

This paper compares the nature of the response to advertising in different parts of the world. The paper shows that people's reactions to advertising are a normal part of every individual’s repertoire of response behavior employed in all manner...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Michael F. Cramphorn

September 1, 1994

TV audience segmentation since 1991, developing tool for programme and scheduling planning

The paper gives illustrations of new types of analyses and findings of television audience behaviour and how the segmentation analysis is used in programme planning and scheduling. The findings are based on analysing the respondent -level data of...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Seija Nurmi

June 15, 1994

Radio and TV audiences in the 90's

Looking at the future, it is clear that it is truism to state that the electronic media of the 90s differs greatly from that of the 80s. Satellite technology, digital compression and the expanding cable network (particularly with fibre glass cable)...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Matthias Steinmann

May 1, 1994

The facet analytical approach to marketing research

Several recent studies in social psychology, organizational behavior, health research and in most of the social sciences have utilized facet theory as a metatheoretical framework to design models and complex theories. Its history can be traced back...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Author: Jacob Hornik

June 15, 1993

The application of rule induction and neural networks for television audience prediction

Rule induction and neural networks have been applied to audience data to produce promising results for understanding and predicting audience behaviour. Potential deployment designs suggest that this will be a fruitful way to assist the task of...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Mike Fitzsimons, Tom Khabaza, Colin Shearer

Company: British Broadcasting Corporation (BBC)

June 15, 1993

Hitting the moving target

The music consumer of today is an unpredictable and ever changing target. However, they are still consumers. Understanding what choices they are making in listening to and buying music, and how this behaviour may not follow apparent and predictable...

Catalogue: Seminar 1993: Competition In Publishing

Author: Timm Sweeney

June 15, 1993

Communicating in Latin America

Latin American countries have in common their cultural background, characterized by the strong influence of the European immigrants upon the local pre-Colombian civilizations. They have also shared very similar paths in modern history, which have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Ana Lucia D' Imperio Lima, Roberto Lobl

Company: IBOPE Inteligencia

September 1, 1992

Communicating in Latin America (Spanish)

Latin American countries have in common their cultural background, characterized by the strong influence of the European immigrants upon the local pre-Colombian civilizations. They have also shared very similar paths in modern history, which have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Ana Lucia D' Imperio Lima, Roberto Lobl

Company: IBOPE Inteligencia

September 1, 1992

The relevance of expectations in predicting behaviour and moods

The present paper will discuss the relevance of several rational and other apparently irrational indicators in making forecasts for individual markets, in other words, the relevance of the plans, desires, moods and expectations expressed by consumers...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1992